Here and There

Monday, May 22, 2006

Special on Aisle 3

I love listening to grocery store ads on the radio. They're not really on TV, and I actually rarely hear them on the radio because I don't listen often enough. But I love the way 99 cents a pound sounds. I mostly like the "cents a pound" phrase. When it is more than that, they say a dollar twenty nine. No cents, nothing. Not as fun sounding. I was at Berkeley Bowl testing out the prices per pound, saying them in my head. I would love the job of saying the prices for a grocery store each week. (Asparagus: On Special 1.89 a bunch. Juice Oranges: 1.49 a pound. Yellow Onions: 29 cents a pound.)

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